TUMBUH
I created a full visual identity for Tumbuh. The brand is rooted in Traditional Chinese Medicine and reiki, with a deep focus on transformation, energy, and self-healing.
Throughout the design process, I aimed to reflect the conscious and holistic nature of the practice — soft yet grounded, minimal yet rich in intention. The result is a visual language that speaks to authenticity, inner balance, and the quiet strength of simplicity. Every detail — from typography to material choices — was carefully considered to embody Tumbuh’s open-hearted and knowledgeable spirit.
Logo design, Graphic design
Visual identity, Website design
Brand identity is in collaboration with Yin ni Leung